Our Team

Our Team


It’s not enough to provide value to our clients; we want to be indispensable to them. That translates into our entire team doing what we can to help them achieve their aspirations and realize their potential. Our success depends, quite literally, on their success. That doctrine inspires our workplace environment as well.

BRS was founded on the belief that work does not have to be just a four-letter word. Each of us is free to choose where to invest our time and talent, and BRS is committed to maintaining an environment where we all feel we made the right choice when we joined the team. At BRS, we want our employees to look forward to their job every day, enjoy the people with whom they work and play, and delight in the journey.


Craig O. Brueckner, CFP®, AIF®

Senior Partner

Craig is a CERTIFIED FINANCIAL PLANNER (CFP®) professional specializing in employee benefits and helping owners maximize their business opportunities. He began his career in 1998 and since has enjoyed creating relationships and traveling throughout California visiting each of his clients. In 2010, he teamed up with Brian Regier and Craig Sullivan to form their current firm. Craig’s focus has led him to develop a unique method of approaching how fringe benefits are constructed and maintained. This method, along with the careful consideration of affordability, coverage, and the employees’ perspective of the benefits, allows him to produce the best fit, quality benefits program for the company.

In addition to being a CFP® professional, Craig is also a husband, father, golfer, and occasional pilot. He enjoys spending time with his family, golfing with his friends, and flying when he gets the chance.

The things Craig enjoys most about his job are the relationships he has with his clients and the peace of mind knowing that their employees are better off financially and have benefits they can afford.

Brian S. Regier, CFP®, AIF®

Senior Partner

Brian is a CERTIFIED FINANCIAL PLANNER (CFP®) specializing in providing customized solutions and advice for retirement, investment planning, estate planning, college planning, and life, long-term care, and disability insurance. He began his career in the financial services industry in 1998 working for a large Fortune 500 insurance and financial planning company. He then worked for two of the largest banks as a financial advisor. In 2010, Brian partnered with Craig Brueckner and Craig Sullivan to work with individuals and businesses, helping them set and achieve their financial goals. For each of his clients, Brian develops a customized, diversified portfolio mix that allows the client to remain comfortable in their investments while reaching their financial objectives. Brian has attained his FINRA Series 6, 7, 63, and 66 securities registrations (currently held through Commonwealth Financial Network®) as well as his life and health insurance license; he is currently licensed in 10 states.

When Brian is not focusing on working with his clients, he enjoys spending time with his wife, Stella, and their two children, Jaxon and Ava. He enjoys hiking, playing basketball, running, coaching, going on adventures with his family, and volunteering at his church.

The most important and fulfilling aspect of this business for Brian is creating long-term relationships with his clients and knowing he is helping each and every one of them reach their ultimate financial goals.

Craig Sullivan, CFP®

Senior Partner

Craig is an investment advisor specializing in financial planning, investments, retirement, and insurance for families and individuals. He joined Craig Brueckner and Brian Regier in 2010. He has a bachelor's degree in business and 15 years of high-level experience with Fortune 500 companies, allowing him to use his extensive knowledge when consulting with his clients throughout California. Craig works with businesses as well as with families and individuals, assisting them in evaluating and quantitating their hopes. His well-versed experience and analytical approach provide him with a unique perspective, helping clients to strategically plan and reach their goals.

Along with assisting clients, Craig enjoys spending time with his family, hiking, playing tennis, going to the beach, and playing in a garage band.

Aside from analyzing markets and individual businesses, the most enjoyable aspect of this business for Craig is connecting with people on a personal level, finding out what makes them tick, and ultimately helping them achieve their goals.

Jim Franz

Insurance Broker

Jim is an experienced insurance broker who has been providing expert service to his clients for more than 40 years. He specializes in employee benefits, where his expertise in the field helps the employer design their benefits package in the most cost-effective way while guiding the employees to choose the plan best suited to their needs.

Jim is a longtime resident of Fresno and a graduate of California State University, Fresno, with a degree in business. Jim merged with BRS in 2014 to enhance the service his clients receive and provide additional support in all areas.

Jim's life also includes being a husband, father, and grandfather. He enjoys spending time with his family and friends and serving in his church and community.

Jim finds the most value in the relationships he develops with his clients and in knowing that he is helping employees obtain benefits that meet their needs.

Lynda Webb, ACS, AIRC

Client Services Manager

We are privileged to call Lynda our client services manager. Lynda joined our team in 2013; however, she began her career in the financial services industry in 1999. She is the one who interfaces most with our group clients, meeting them at their offices, construction sites, worksites, or wherever she needs to go to make it most convenient for them. Lynda works with business owners, controllers, and HR departments to be sure the benefits offered are in line with the company's specific goals and needs. She is also bilingual, so if you have Spanish-speaking needs, Lynda is happy to help.

Additionally, Lynda is responsible for the oversight of the office activities and staff. She handles most of the administrative duties and makes sure the business side of the office runs smoothly. 

Lynda is a lifelong Clovis girl. She and her husband, Ron, have three kiddos that keep them on their toes. Between triathlon, band,  and academics, this family stays busy! When she is not running here or there, Lynda loves to stay home and bake with her daughters. Lynda and Ron are involved in their church. Before having their youngest, Ron and Lynda moved with their older two children to Peru, where they served as missionaries for two years. 

Alisa Zimmerman

Group Plan Service Associate

Human resources administrators and employees alike feel at ease when Alisa is on the job. Alisa comes to us straight from the classroom. Before joining BRS in late 2016, Alisa was a substitute high school teacher. She immediately put her task-oriented nature to the test, handling all of the service requests that the employees of our group health clients have. Alisa works closely with the controllers of our business clients to ensure the timely enrollment and removal of employees to all of their benefit plans. Alisa tracks down claims for employees as well as billing questions from the group representatives themselves.

Alisa is a Bay Area native who spent high school and college in the Midwest before returning to California and making Fresno her home. She is involved with several community development efforts in downtown Fresno with a focus on youth ministry. To unwind, Alisa enjoys British TV shows and literature, traveling, and cooking for her friends and roommates.